Hello there! Anshu this side.
Strategist, Designer, Storyteller ... and a life-long learner.
Embracing a strong process-driven and result-oriented approach, my focus lies in harnessing design's strategic ability to drive transformation and foster innovation. Proficient at utilising design, business, and technology; the aim is to embody integrative design thinking principles and holistic problem-solving methodologies for any challenge.
This journey in the design world has been uniquely multifaceted, focusing on the Healthcare and Retail (F&B, Lifestyle) industries. During my tenure at Tata 1mg, I meticulously crafted retail strategies, created new revenue streams, and elevated product and consumer experiences, all while maintaining a keen eye on measurable ROI. Advocating for Design in boardrooms amidst diverse stakeholders has been a unique labour of love and respect for this craft.
Beyond the corporate realm, I co-founded Pitaara Initiatives, an innovative online platform collaborating with Indian handicraft artisans; embracing the principles of sustainable living in the contemporary world. Moreover, the experience of consulting & facilitating Design Thinking workshops with diverse organisations and businesses has been enlightening in understanding brand evolution, service innovation and scaling of start-ups.
I seek to approach each project with versatility and adaptability, across industries. My aim is to uncover design's genuine potential in transformation - where it is not just part of the solution, but a strategic catalyst for innovation & success, driving a meaningful and holistic change.
Passionate for: Holistic wellbeing, Sustainable lifestyle, Planet, Education, Human empowerment
Interests: Entrepreneurship, Human-AI collaboration, Yoga, Dance, World philosophies, Astrophysics
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